This course is perfect for businesses looking to build a strong social media presence, attract & engage prospects. I will teach you not only how to expand your social media skills but to how to create and curate engaging content.

Course Curriculum

  • 1

    WELCOME

    • WELCOME VIDEO

    • COURSE CURRICULUM OUTLINE : Download
  • 2

    MODULE 1 - LAYING THE FOUNDATION

    • M1 LESSON 1 : Determine Your Target Audience

    • M1 LESSON 1 - WORKSHEET : Target Audience

    • M1 LESSON 2 : Building Your Social Voice

    • M1 LESSON 2 - WORKSHEET : Finding Your Social Voice

    • M1 LESSON 3 : Analyzing The Social Landscape

    • M1 LESSON 3 - WORKSHEET: Competitor Analysis
  • 3

    MODULE 2 - GOALS, CONTENT & ORGANIZATION

    • M2 LESSON 1 : Aligning Your Social Media Goals

    • M2 LESSON 1 - WORKSHEET: Social Media Goal Setting

    • M2 LESSON 2: Determining Your Content Types

    • M2 LESSON 2 - WORKSHEET : Your Content Types

    • M2 LESSON 3 - Organizing Content Into a Plan

    • M2 LESSON 3 - Content Calendar Template
  • 4

    MODULE 3 - BRANDING YOUR BUSINESS

    • M3 LESSON 1 - Branding Your Content

    • M3 LESSON 1 - WORKSHEET : Current Assessment of Your Brand

    • M3 LESSON 2 - BUILDING A COHESIVE BRAND

    • M3 LESSON 2 - WORKSHEET : Font & Color Choices

    • M3 LESSON 3 - Creating Your Branding Guide

    • M3 LESSON 3 - WORKSHEET : Branding Guide
  • 5

    MODULE 4 - CREATING YOUR POSTS

    • M4 LESSON 1 - Determine Your Visual Style of Posts

    • M 4 LESSON 1 - WORKSHEET : Determine Your Visual Style of Posts

    • M4 LESSON 2 - Designing Your Posts

    • M4 LESSON 3 - How to Manage Your Content
  • 6

    MODULE 5 - PREPARING YOUR SOCIAL ACCOUNTS & POSTING CONTENT

    • M5 LESSON 1 - Best Practices For Social Copy

    • M5 LESSON 2 - Preparing Your Social Accounts

    • M5 LESSON 3 - Final Calendar & Scheduling

    • CONGRATULATIONS!
  • 7

    BONUS - DIGITAL AUDIT

    • DOWNLOAD - Digital Audit

About the Instructor

Instructor

Kasia Johnson

This is the instructor section. You can use this space to tell and show your students who you are and why you're the perfect person to teach the course you're offering. You can talk about your work and education history, and really anything else that shows off who you are so your students get excited about learning from you. You're the expert after all, this is your chance to shine!